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The Golf Network Rolls Out with EnQii as their Digital Signage Technology Partner Advancing the Power of Retail Digital Signage

NEW YORK, Sep 10, 2008 (BUSINESS WIRE) — The Golf Network (TGN), a leading place-based narrowcast provider for golf retail, has named EnQii, a leader in the digital signage out-of-home market, as its communication and technology DOOH solution partner.

“TGN targets its messaging to drive engagement from the shopper and drive incremental sales for the retailer. Golfers are one of the most sought-after demographic in the sporting goods industry and TGN does an amazing job of grabbing their attention and positively effecting shopping behavior,” says Stuart Armstrong, President of EnQii Americas. “We are extremely proud to be their partner.”

“EnQii is a terrific partner, I am confident that our relationship will advance the integration of digital signage, mobile messaging and Radio Frequency Identification (RFID) as we roll out TGN within major golf retailers throughout the US,” says Mark Biestman, Co-founder/CEO-President of Sports Retail Network, parent of TGN.

“When people enter a retail environment there’s an opportunity for their mobile devices to intersect and create dialogue with the in-store media network,” says Armstrong. “That becomes the conduit for a dialogue between the shopper and the brand. That is one of the killer apps of this medium.”

TGN screens are backed by EnQii technology, with its proprietary RemoteTransfer(TM) software, RP735 HD Media Players, and the EnQii Network and Support program that allows content to be controlled and updated remotely within an ultra reliable, scalable and secure network architecture.

About EnQii

EnQii is a global leader in the digital out-of-home media market with offices in New York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii won the 2008 DIGI Award for outstanding technology in the healthcare category for the WHEN Network. For more information, please visit www.enqii.com .

About The Golf Network

The Golf Network is the leading place-based multi-media provider for golf retail and golf courses. TGN provides a unique platform for advertisers and retailers to harness the power of Out-of-Home (OOH) multimedia. For more information, please visit www.tgngolf.com .
SOURCE: EnQii

 

 

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