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How TGN Works

An HDTV plasma monitor is displayed in golf and sporting goods retail stores. In the “MAIN” window TGN broadcasts a 16-minute loop of original content, sponsor-driven content, and commercials. In the “LOCAL” window, the retailer displays their marketing & sales messages. The bottom “SCROLL” displays both golf news and sponsor driven messages.

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The TGN screen layout has multiple action windows.

“MAIN” Window – broadcasts a 16-minute video loop consisting of 6 minutes of original golf content and 10 minutes of national commercial advertising and sponsorship.

“LOCAL” Window – promotes local and regional advertising. Retailers, at no cost, have the capability of inserting in-store promotions into their local window through a web interface that is built into the network. A prime feature with this window is the ability to sync local ads or promotions with national advertising. For example, while the “MAIN” window runs a car manufacturer commercial, the “LOCAL” window might be synced to simultaneously promote a local car dealership.

“BRAND” Sponsor – allows an advertiser to be the “BRAND” sponsor of The Golf Network. In return, the advertiser will have their logo permanently displayed on the screen.

Bottom Scroll – advertisers use this option to scroll their own message.

Content Sponsorship –TGN’s original content can be sponsored by an advertiser. As an example, a financial institution may sponsor TGN’s “GOLF TIPS”.

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